About Us.

Setting up your business in the UAE
starts with NHBC

Who are we?

New Horizons Business Consultants is a Dubai based consultancy firm, specialized in setting up businesses and conducting market research in the United Arab Emirates. 

We have more than 15 years of trade, investments, banking, logistics, project management experience and hands-on experience in the business set up sector and therefore know how to advise clients on their new business endeavours: a setup in a Free Zone vs. setup in UAE Mainland, individual or corporate shareholder, flexi desk or office space. 

We have the in-house knowledge to understand the client’s business and advise them on the best way forward. We also have a vast network of reliable services providers for those services that fall outside our own scope of services whom we can network our clients with.


To be UAE’s most customer focused consultancy firm; to become a services provider to whom entrepreneurs and companies can come to receive all information required for setting up a successful business in the UAE and to assist with UAE market introductions. We do not settle for anything less than excellence.  

To pursue our mission and vision, we will:

  • Keep up to date with relevant new laws, rules and regulations;
  • Evaluate our own activities and performance regularly so we can continuously improve the quality and relevance of our services;
  • Adhere to the code of ethics and standards of professional conduct in all that we do.
Mission Statement

To be recognized as the best and most reliable business setup consultancy and market research firm in the UAE.


Whilst working for consultancies in this field, we realized that there are many facets of business set up where appropriate solutions are not always matched to client requirements by existing consultancy firms. 

Setting up a business does not merely consist of getting the right license, but it entails much more such as the opening of a corporate bank account, selecting the right office space or warehouse, meeting the right partners, clients and/or investors, finding a trustworthy recruitment partner for the hiring of personnel or a reliable real estate agent, guiding clients through the paper work and relevant authorities.

We know all the ins and outs, all the possible problems the client might face and issues they might encounter, but more importantly - we know how to solve them.

About NHBC


Francesca Bouwman-Malhotra is an entrepreneur from The Netherlands. Her great passion is to help individuals and companies find suitable and profitable expansion - and fiscal solutions for their business. She is aware that a unique approach is required for each business and therefore believes in a personalised tailor made approach, instead of providing generic solutions. Francesca has a vast knowledge of UAE business setups, banking, marketing, project management and government related services.

Francesca has worked in Australia, Spain, The Netherlands and the UAE and is fluent in Dutch, English and Spanish and advanced in French.

Her educational background includes a Master’s degree in Euroasian International Business from the Autonomous University of Barcelona and a Bachelor’s degree in European Studies from The Hague University, The Netherlands.